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On July 25, BMW’s first dedicated i Store opened its doors at London’s Park Lane, right next to the BMW and Mini dealerships, a year and a half before the i3 premium city car rolls off the production line at the company’s Leipzig plant.

The i3 was previewed by a concept study at last year’s Frankfurt Motor Show. The prototype is powered by a 170HP electric motor, although BMW has revealed that the production model will also feature a range-extending gasoline engine that will work as a battery generator.

That much you may know as the Munich-based automaker has been promoting its i sub-brand heavily, the most recent example being the i3 Coupe, a three-door version of the 2011 study.

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