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We're still a good two years away from the market launch of the most anticipated model of BMW's new i sub-brand, the i8 Coupe, but the Bavarian automaker has already outlined a pricing strategy for the plug-in hybrid.

Speaking to reporters at the grand opening of the i sub-brand’s first sales outlet worldwide on London’s Park Lane, BMW global sales chief Ian Robertson said that the hybrid sports car will sell for "more than €100,000 (about US$125,400 or £80,600)" - apparently in Europe, according to a report from Bloomberg News.

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