Its global sales may be better than ever, having increased by 15 percent in the first half of 2012, yet Porsche is already trimming its initial production and investment projection for next year in anticipation of slowing demand.
On the sidelines of the ceremony for the beginning of the Boxster production at VW’s Osnabruck plant, Porsche CEO Matthias Mueller said that 2013 sales could very well be 5-10 percent below initial expectations, despite the introduction of the Macan compact SUV, which the company expects to be a best-seller, and the second generation of the Cayman sports coupe.
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