We already know that it's going to cost Hyundai and Kia a lot of money to compensate some 900,000 vehicle owners in the States (as much as $362 million, according to Nam Kyeong Moon, an analyst at KTB Investment & Securities Co.) after the Environmental Protection Agency discovered that the two carmakers posted inflated gas-mileage ratings.
However, the penalty in brand value may be even higher for the Korean car brands, according to market researcher Interbrand Corp.
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