All automakers have dedicated divisions that come up with names for their vehicles as well as the individual trim levels, but the Chrysler Group is taking a different course with its new production-intent Jeep Grand Cherokee Concept that was revealed today at the 2012 Houston Auto Show.
The Detroit firm is asking consumers to find a name for the new edition of the Grand Cherokee and participate in an online contest at Jeep.com/namemyride. The company will narrow down the selection to three choices and allow the public to vote online for the winning name that will be announced in May.
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