As its most important new model of the past few years, Skoda wants to give the third generation of the Octavia as much publicity as possible, which is why the Czech carmaker planned a special event for the press at its headquarters in Mlada Boleslav earlier this week ahead of the car's first public outing at the Geneva Salon in March.

Skoda's bestseller has been designed from the ground up sharing its MQB-platform and mechanical hardware with the latest generations of the VW Golf, Seat Leon and Audi A3 compacts, all of which were released in Europe this year.

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