There’s no doubt that Fiat-Chrysler CEO Sergio Marchionne is an outspoken and ambitious man. Paradoxically, while he succeeded in helping turn Chrysler around, the group’s European operations are in trouble.
His most recent plan is to use the Chrysler tie-up to boost sales of Maserati. He has quite a tight time-schedule, too: as Maserati CEO Harald Wester said, he wants the Modena-based luxury carmaker to deliver 50,000 vehicles by 2015.
Well, that’s less than half of what Porsche sells today. At the same time, it’s more than eight times the 6,159 cars Maserati shifted in 2011!
Well, according to Autonews, Marchionne will invest US$1.2 billion in Maserati and is counting on the Quattroporte flagship saloon, the upcoming smaller Ghibli sedan and the Levante SUV, as well as the 2,300-strong U.S. Chrysler dealership network, to help him achieve this target.Read more »