It’s funny how things turn out sometimes. In September 2011, the Chinese government rejected a proposed joint venture between Subaru and Chery Automobile on the grounds that Toyota, which already has two plants in the country, is a shareholder in Subaru parent company Fuji Heavy Industries.
Failing to build a new plant in the world’s biggest car market must surely be labeled a failure on Subaru’s behalf, right?
Actually, after the Sino-Japanese furor about a group of islands and the anti-Japan sentiment that swept many Chinese consumers, this turned out to benefit Fuji Heavy Industries.
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