VW’s Chairman Ferdinand Piech and Fiat-Chrysler CEO Sergio Marchionne, two of the European automotive industry’s most prominent executives, have presumably read Sun Tzu’s Art of War and are aware of this excerpt:

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

The two groups are currently involved, if not in war, then certainly in a peculiar game of strategy and tactics – and there is no way of knowing who will come up trumps.

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