General Motors is keeping its Opel/Vauxhall European brands, despite losing money. In an attempt to reduce costs, utilize its plants’ output and face the European financial crisis, it has formed an alliance with PSA Peugeot Citroen.
Yet analysts are not convinced that any rescue plan GM may have devised for its ailing European brands can succeed. In fact, Morgan Stanley analyst Adam Jonas said that, while it might be costly right now, selling Opel is in GM’s long-term interest.
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