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With its sights set mainly on emerging markets, Peugeot has introduced a new compact sedan named the 301 in advance of its world premiere at the Paris Auto Show in September.

The new 301 will be assembled in Peugeot's factory in Vigo, Spain, and will go on sale from November in Turkey and then into Central and Eastern Europe, Russia, Ukraine, Greece, The Middle East, Gulf and African States, as well as in select Latin American markets.

The French firm says that the 301 has been designed to appeal to customers looking for an economical but modern compact saloon and that it was developed to adapt to all climates and conditions of use.

The 301 is 4,440mm long and rides on a 2,650 mm wheelbase offering a class-leading boot volume of 506 liters. Both the exterior and interior design of the saloon draw their inspiration from Peugeot's latest models such as the mid-size 508 and the 208 supermini.

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