In a move that may very well have a negative effect Facebook's $105 billion share sale on Friday, General Motors confirmed via its spokesperson that it is reassessing its advertising presence on the world's largest social network.
GM released a statement on the matter after the Wall Street Journal reported today that the Detroit carmaker will stop advertising on Facebook because its top brass determined that their paid ads on the website had little impact on consumers.
"We regularly review our overall media spend and make adjustments as needed," GM spokesman Tom Henderson told the USA Today. "This happens as a regular course of business and it's not unusual for us to move our spending around various media outlets -- especially with the growth of multiple social and digital media outlets."
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