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Ironically, increased demand can prove to be quite a problem for car manufacturers. Kia knows this well: despite posting a 37 percent increase in sales last year, it reckons it could have done even better if only it had the capacity to produce more vehicles.

Its all-new Optima mid-size sedan has proved to be a big hit in the U.S. in its first year, tripling its sales compared to 2010 to 84,590 units.

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